Your Google Business Profile is often the first thing a customer sees — before your website. Yet most profiles are half-finished, outdated or missing completely.

Why it matters

The map pack at the top of local results gets a huge share of clicks. A complete, active profile tells Google you're a real, trustworthy business worth showing.

Setup checklist

Get the basics right first:

  • Exact business name — no keyword stuffing
  • Correct category and secondary categories
  • Address, service area and phone number
  • Opening hours, including public holidays
  • At least 10 quality photos
  • A link to your website and WhatsApp

Keep it active

Post updates, offers and new photos regularly. Answer questions in the Q&A section and reply to every review. Activity signals help keep your listing visible.

Connect it to a strong website

Your profile sends people to your website — so the site needs to convert. Clear prices, fast loading and one-tap contact options turn profile clicks into paying customers.